About Us
Welcome to Yips Research Institute, where we are passionate about applying cutting-edge neuroscience to help people thrive. Founded on a mission to empower everyone through insights derived from scientific research, we offer a range of consultancy services rooted in the latest advancements in neuroscience.
our experts have worked with:
- Formula 1 Racing teams
- Premier League Football teams
- International Rugby teams
- Round The world Yacht race crews
- Olympic athletes
- The London Olympics 2012
- Ping
- TaylorMade
- Adidas
- PGA and European Tour Players including one major winner
We are a specialist Division of Sport Psychology Ltd which is one of the oldest sport neuroscience organisations in the UK with nearly 40 years of history
Our Inspiration
Yips Research Institute was inspired by our passion for neuroscience and a dedication to research innovation. We believe that by harnessing the power of neuroscience, we can bring about positive change in the sports world, driving growth and fostering innovation.
Our founder and Chief Neuroscientist (Stephen Smith) said:
"I started playing golf in Scotland aged 5. I have been passionate about the science of golf performance for nearly 40 years since I went to study at The University of St Andrews- The Home of Golf. With one winner of the Masters as a client, I thought I knew the mental side and how to deal with its challenges. Some years ago I was devastated when I found I could not help some close golfing friends whose enjoyment of the game was being destroyed by this insidious affliction. I dedicated myself to finding a cure and founded the Yips Research Institute. I am overjoyed that the latest advances in global neuroscience allows me to help them and most other sufferers to come back to the game with the 7Steps to SmoothStroke programme. As the famous golf psychologist Dr Bob Rotella wrote - Golf Is a Game of Confidence"
This process enables golfers to get back all the confidence they thought they had lost forever
Meet Our Founder
At The Yips Research Institute, we are led by leading sport neuroscientist Mr. Stephen Smith, AFBPsS, CPsychol, CSci, BSc with Honours (St Andrews)
With world leading expertise in sport neuroscience and psychology, Mr. Smith leads our team of experts in providing custom solutions to address unique performance needs.
He is an Independent Scientific Advisor to the UK Government in 'The College of Experts', The Chair of the Division of Sport and Exercise Psychology in The British Psychological Society and one of only 6 people in the world dual registered as an Occupational (business) and a Sport Psychologist.
He has nearly 40 years of global experience in the application of neuroscience in business and sport since he specialised in Psychology, Neurophysiology and Neuropharmacology in the world leading neuroscience lab at the University of St Andrews having started in medical school at the tender age of 17.
Our Vision
Our long-term vision at Yips Research Institute is to use cutting-edge neuroscience to cure the yips and overcome its challenges. By constantly pushing the boundaries of what is possible with neuroscience, we aim to help you be the best you can in your game with our 7SSS Programme